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Pop, like all genres of creative expression, is more commercialized than ever. Rihanna, who hasn’t released an album since 2016, has her multibillion-dollar Fenty Beauty line; Ariana Grande will soon star as Glinda in Universal’s “Wicked” juggernaut. Service95 represents who Lipa is “behind closed doors,” she says, a space where discussions around trans liberation are as common as those about jewelry and yoga. “My intention is never to be political … but there’s a political bent to my existence,” Lipa says. “I’ve found being in the media this way very encouraging.”
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Alexa Curtis, the founder of a blog and mentorship company, shares her $5,000 monthly budget. She says social media, marketing, and personal branding are the most important investments. For her personal brand, she spends about $350 each month on a branding coach who helps her decide what message she wants to project through her work. But GrasshoppHer relies more on monthly and annual membership fees to grow, and the new business has more opportunities for sponsorships, Curtis said. courtesy of CurtisSince merging companies, "it's becoming less of a personal brand," Curtis said.
“Spoiler Alert” opened in U.S. theaters Dec. 2. “Women Talking” opened in select U.S. theaters Dec. 2. “The Whale” opens in U.S. theaters Dec. 9. “Babylon” opens in U.S. theaters Dec. 23. “I Wanna Dance With Somebody” opens in U.S. theaters Dec. 23.
She says social media, marketing, and personal branding are the most important investments. For her personal brand, she spends about $350 each month on a branding coach who helps her decide what message she wants to project through her work. Both a personal and professional brand are important for growthCurtis presenting at a TEDx event. courtesy of CurtisSince merging companies, "it's becoming less of a personal brand," Curtis said. The most important tactic to creating a sustainable brand online is providing value to viewers, she said.
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